E-commerce: 3 test ideas to optimize the customer shopping experience
Clearly, there are some important distinctions to be drawn between brick-and-mortar shopping experiences versus shopping online from the comfort of your couch. Continue reading to learn about three...
View ArticleSocial Media Marketing: Adding Reddit to the mix
One platform that probably isn’t on most marketers' radars is Reddit. Marketing tactics on Reddit are not readily obvious, and the platform’s users are not there to be marketed to and don’t welcome any...
View ArticleEmail Marketing: 4 steps to optimize a mobile experience for better conversion
Almost half of all emails are opened on mobile devices, according to Litmus research. That’s definitely big – especially since it was just three years ago that Litmus found only 10% of emails were...
View ArticleEmail Templates: Don’t let routine cramp your style
Routine is often a mix of comfort, habit and autopilot. Watch this video to learn from Jessica Andreasen, Digital Marketing Manager, ZAGG, on why routine is slowly killing your email marketing.
View ArticleEmail Marketing: The evolution of value in messaging
According to Brian Clark, Founder and CEO, Copyblogger Media, email is evolving and becoming more of a challenge for marketers to use effectively. Watch this brief interview from the MarketingSherpa...
View ArticleEmail Marketing: Necessity is the mother of invention
Google’s updates to products and services have created an arms race as marketers struggle to keep up, stay relevant and remain in customers' inboxes. Read on to learn more about how Paul Ramirez, Vice...
View ArticleMultichannel Marketing: 3 tips to help take your e-commerce global
Achieving e-commerce growth in a global marketplace is tough for any organization. This is especially true when you consider the increasing complexity of global e-commerce coupled with the challenges...
View ArticleWhy Savvy Marketers Establish Affiliate Relationships with Bloggers
Having bloggers on your marketing team can keep your content flowing, but there are limits to their reach in terms of audience perception. Watch this interview from the MarketingSherpa Media Center at...
View ArticleContent Marketing: User-generated content tips from Jimmy Wales of Wikipedia
At the recently held Internet Retailer Conference and Exhibition (IRCE) in Chicago, Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, interviewed event...
View ArticleContent Marketing: Encouraging sales and upsells at the point of purchase
Many marketers think of content marketing as a top-of-the-funnel activity. But what about using content to encourage sales and upsells at the point of purchase? Read on to learn what a restaurant...
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